AYS is a woman-owned experiential marketing agency. AYS creates strategies to increase brand awareness and drive revenues for all clients. AYS also created and produces the Citi Taste of Tennis. This exciting culinary and tennis experience kicks off major tennis tournaments and features cuisine prepared by leading chefs and appearances by the world’s top tennis players. AYS created the Taste of Tennis concept in 2000 and since then has produced the event more than 50 times in cities worldwide.
Founded in 2000, Citi Taste of Tennis is widely considered the most popular “off the court” event on the tennis tour. These one-of-a-kind events allow fans to enjoy cuisine prepared by leading chefs and rub elbows with tennis’ biggest stars. Through the years, Citi Taste of Tennis live and virtual events have been a gathering place for celebrities, tennis stars and top chefs. Past participants include Emeril Legasse, Maria Sharapova, Mike Tyson, Serena Williams, John Legend, Chrissy Teigen, Rafael Nadal, Venus Williams, John McEnroe, Maneet Chauhan, Brooklyn Decker, Coco Gauff, Andy Roddick, Lleyton Hewitt, Olivia Culpo, Bethenny Frankel, Caroline Wozniacki, Ramona Singer, Guy Grossi, Billie Jean King, Alex McCord, Jonathan Waxman, Jill Zarin, Lana Del Rey, Andi Dorfman and many more. Citi Taste of Tennis also receives global media coverage and has been featured on the Today Show, Wall Street Journal, New York Times, Tennis Channel, ESPN, Miami Herald, The Daily Mail, The Age, People, NY Post, and Manhattan Magazine and Beaches Magazine.
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