AYS Sports Marketing created the Taste of Tennis and produces the event annually, in key tennis markets around the world. AYS is a women-owned experiential marketing agency, founded in 1996. We work with brands to maximize their digital marketing initiatives, sponsorships, hospitality, and events. Our customized brand experiences increase awareness, inspire audiences, and deliver results.
Founded in 2000, Citi Taste of Tennis is widely considered the most popular “off the court” event on the tennis tour. These one-of-a-kind events allow fans to enjoy cuisine prepared by leading chefs and rub elbows with tennis’ biggest stars. Through the years, Citi Taste of Tennis live and virtual events have been a gathering place for celebrities, tennis stars and top chefs. Past participants include Emeril Legasse, Maria Sharapova, Mike Tyson, Serena Williams, John Legend, Chrissy Teigen, Rafael Nadal, Venus Williams, John McEnroe, Maneet Chauhan, Brooklyn Decker, Coco Gauff, Andy Roddick, Lleyton Hewitt, Olivia Culpo, Bethenny Frankel, Caroline Wozniacki, Ramona Singer, Guy Grossi, Billie Jean King, Alex McCord, Jonathan Waxman, Jill Zarin, Lana Del Rey, Andi Dorfman and many more. Citi Taste of Tennis also receives global media coverage and has been featured on the Today Show, Wall Street Journal, New York Times, Tennis Channel, ESPN, Miami Herald, The Daily Mail, The Age, People, NY Post, and Manhattan Magazine and Beaches Magazine.